Issue 2, known as the Drug Price Relief Act, is an initiated statute, not a constitutional amendment. The anti-issue spending this week was highest in the three Cs: Cleveland ($380,261), Cincinnati ($354,119), and Columbus ($284,147), records show.īy contrast, Issue 2 proponents have spent or purchased about $4 million on television advertising, including roughly $1 million in the current week, according to television station records. Those numbers include ads on both broadcast and a variety of cable channels in 11 cities, including three in West Virginia. Information from television stations around the state and adjacent cities shows Issue 2 opponents have spent and purchased about $19.5 million in airtime, including about $1.7 million in the week from Wednesday to Tuesday. Ohioans for Lower Drug Prices, the proponents of Issue 1, is funded largely by the AIDS Healthcare Foundation of Los Angeles. That isn't expected to change much over the seven weeks remaining before Election Day because the opposition, Ohioans Against the Deceptive Rx Ballot Issue, is funded by the deep pockets of the Pharmaceutical Research and Manufacturers of America (PhRMA), the trade association representing drugmakers. The TV battle so far is very lopsided, with Issue 2 opponents outspending supporters roughly 5 to 1. Spending on those spots is rapidly expanding starting this week on the prescription drug price ballot proposal voters will decide in the Nov. If you think your TV already has lit up with ads for state Issue 2, just wait.
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